Formats Specialist Siobhan Crawford Exiting ‘The Mole’ Firm Primitives – Deadline

Formats biz veteran Siobhan Crawford, who has struck offers to revive actuality present The Mole in a number of main territories, is leaving European distributor Primitives.

The former Banijay, Zodiak and DRG exec has been with the Belgium-based firm for six years, most just lately as Head of Sales and Acquisitions, however is now planning to take a interval out earlier than taking over a brand new problem. Her final day is Tuesday April 19, she advised colleagues and purchasers this week. 

Her key focus has been promoting saboteur format The Mole, which is greatest identified for its five-season run on ABC between 2001 and 2008. The present sees a gaggle of contestants work collectively to accrue money, with certainly one of them making an attempt to undermine their efforts. Deadline understands a number of main offers are within the works.

UK-based Crawford additionally struck 17 offers, together with within the UK and U.S., for competitors format 99 To Beat, wherein 100 contestants compete in a sequence of outlandish challenges, with one eradicated every day.

She is credited for increasing Primitives codecs library past solely these sourced from Belgium.

Primitives is but to switch Crawford however is at the moment trying to find her successor.

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