Hormel taps Coolio to help market bacon-scented wrapping paper

“Heading into the holiday season, we wanted to show our fans how Hormel Black Label bacon can elevate the ordinary appetizer, entrée and even gift to something unexpected and truly extraordinary,” Hormel’s senior brand manager Nick Schweitzer said. “Through this wrapping paper, we’re bringing our product to life in a unique way that will help our fans make their gifts sizzle and be the talk of the holidays.”

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